Since ancient times, Chinese culture has been heavily influenced by Confucianism and conservative philosophies. For much of the country's dynastic era, opportunities for social advancement could be provided by high performance in the prestigious imperial examinations, which have their origins in the Han Dynasty. The literary emphasis of the exams affected the general perception of cultural refinement in China, such as the belief that calligraphy, poetry and painting were higher forms of art than dancing or drama. Chinese culture has long emphasized a sense of deep history and a largely inward-looking national perspective. Examinations and a culture of merit remain greatly valued in China today.
The first leaders of the People's Republic of China were born into the traditional imperial order, but were influenced by the May Fourth Movement and reformist ideals. They sought to change some traditional aspects of Chinese culture, such as rural land tenure, sexism, and the Confucian system of education, while preserving others, such as the family structure and culture of obedience to the state. Some observers see the period following the establishment of the PRC in 1949 as a continuation of traditional Chinese dynastic history, while others claim that the Communist Party's rule has damaged the foundations of Chinese culture, especially through political movements such as the Cultural Revolution of the 1960s, where many aspects of traditional culture were destroyed, having been denounced as "regressive and harmful" or "vestiges of feudalism". Many important aspects of traditional Chinese morals and culture, such as Confucianism, art, literature, and performing arts like Peking opera, were altered to conform to government policies and propaganda at the time. Access to foreign media remains heavily restricted; only 34 foreign films a year are allowed to be shown in Chinese cinemas.
Today, the Chinese government has accepted numerous elements of traditional Chinese culture as being integral to Chinese society. With the rise of Chinese nationalism and the end of the Cultural Revolution, various forms of traditional Chinese art, literature, music, film, fashion and architecture have seen a vigorous revival, and folk and variety art in particular have sparked interest nationally and even worldwide. China is now the third-most-visited country in the world, with 55.7 million inbound international visitors in 2010. It also experiences an enormous volume of domestic tourism; an estimated 740 million Chinese holidaymakers travelled within the country in October 2012 alone